
The paradox of choice
What is the Paradox of Choice?
The paradox of choice does not apply only to consumer goods. We, as a society, have far more choices than previous generations. Women are not expected to marry. No one is expected to choose one career and stick with it until they retire. There are many options open to us, but that leaves us constantly asking ourselves if we chose the "correct" option. The expectations set for us before may have been stifling, but there was a certain comfort in them. It was out of our hands. If we didn't like the hole we were 'pigeoned' into, it was not our fault.
Link to the article here
