What is Good Business?
What Does 'Good Business' Really Mean?
Doing the right thing has more benefits than you might think.
BY LAUREN BOYER • NOV 8, 2021
Opinions expressed by Entrepreneur contributors are their own.
The term "good business" means different things to different people. Some simply equate it with the numbers on the balance sheet. Others view it more as the fair exchange of value between two parties that are mutually invested in each other's success.
I'm firmly in the latter camp. The business leaders I've always most admired are the ones who act with integrity irrespective of what events or challenges cross their paths. Those who always do the right thing — unthinkingly, unquestioningly and without exception.
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